1. In two paragraphs explain why a customer centric Web site design is so important, yet so difficult to accomplish.
Customer centric web design is very important this day and age in attracting and retaining customers as business is making a transition to more and more online activity. Therefore, customers require the same amount of care and resourcefulness out of the website as they get from shop attendants.With increased demand online the business needs to be just as accountable online as it is when the shopper enters the shop floor.
It is however a hard mission to accomplish as customers tastes do vary and some may resent having to go online to shop at a store, some may resent not being able to shop online at a store. The actual design of the website is also a harrowing task to get the most efficiency and effectiveness out of it for its customers.
2. Define the term 'presence'. Write an additional paragraph that describes why firms that do business on the Web should be more concerned about presence than firms that operate in the physical world.
Web presence can be defined as a footprint left on the internet, reflecting the impact the business makes on the world wide web and the effect it carries on though the interaction of the site.
Online operating firms must be vigilantly aware of their presence as it is the core responsibility of their transactions on the net. The website is judged upon first entrance and therefore must make its point clear and easy to understand. There are no friendly staff to assist the customer, and nothing physical to explore. If the website is useless it will not be used! Businesses in the physical world can be less concerned about their presence as there are more to the initial impact - a bad shop front can be redeemed with good product and good service. The website cannot.
a. The real estate websites have a quick find tool bar defining the right property the customer is searching for. They do not have to scroll through every property the agents are handling, they can define a search to a suburb, a price range or a style of house (eg. 2 bedroom). This easy way to narrow the product the customer is looking for allows them to quickly decipher if they wish to enquire about a product or not.
b. The mass media advertising is effective for those customers interested in looking at the section in the paper; it is well known in Ballarat that the Saturday Courier is a good place to start looking for a new house, for example. The TV and radio advertisements are also effective as the slogans are catchy and send a vibe to the customers they're wanting to attract.
c. Personal contact through clients that have gone through the business is effective as word of mouth is the best advertisement. If the clientele are looked after by the real estate agents then they will tell everyone that they were treated well, got a good deal etc. Therefore personal contact is a very strong way to ensure a good relationship with clients both current and potential.
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