Tuesday, 17 May 2011

Tutorial Questions Week 5 (30/3/11)

Business Models:

   1. Brokerage model. This model is about the agent that brings buyers and sellers together to facilitate transactions. Their role is apparent in B2B models, B2C models and C2C models. They charge a fee for their brokerage, which can vary depending who the broker is. An example of a very common broker is eBay.

   2. Advertising model. This model is an extension of the media broadcast model. It is a website with content and and services available with a mixture of advertising usually int he form of banner ads. This model works most effective on high-traffic websites. An example of this is Google which uses this model in a query-based paid placement as well as content-targeted advertising.

   3. Infomediary model. This model is where a site is an information intermediary; collecting data about consumers and their habits and also producer information for consumers to make decisions about a product. An example of this is Netratings which is an audience market research agent.

   4. Merchent model. This model consists of wholesalers and retailers of goods or services through price lists or auctions. An example of a merchent is Amazon.com.

   5. Manufacturer model (Direct model). This is where a manufacturer can reach its buyers diectly and focus on efficiency, customer service and customer needs.

   6. Affiliate model. This models offers purchase opportunities where ever people may be surfing by offering financial incentives (% of profit) to affiliated partner sites. Variations include banner exchange, pay-per-click and revenue sharing. Amazon.com is an example of this model as well.

   7. Community model. This model's revenue can be based on the sale of ancillary products and services or voluntary contributions or contextual advertising and subscriptions for premium services. The increase of social networking has come about because of the popularity of this model. An example would be any social networking site available on the net, such as Friendster.

   8. Subscription model. Thus model is where users are charged periodically to subscribe to the service, for example Listen.com.

   9. Utility model (On-demand model). This model is a "pay as you go" set up where usage is metred and u pay what you use. This set up is common in the US for internet usage. Another example is Slashdot where access is purchased in metered portions.

Global Information Technology Report 2009-2010


1) What is the Mobile phone use /100 population - compare Australia, USA, China, India, Your Country

Australia - 105.0, USA - 86.8, China - 47.9 & India - 29.4. I live in Australia.

2) Internet use / 100 population - compare Australia, USA, China, India, Your Country

Australia - 74.0, USA - 74.0, China - 22.3 & India - 4.4. I live in Australia.

3) Compare main strengths and weaknesses of Australia or your home country in the survey

The strengths of Australia are that the highest ranked figures were level of competition index (1/133), the time required to start a business (2/133) the e-participation index (2/133) and the number of procedures to start a business (3/133). These are very high indicating the easy access into the Australian market. The weaknesses were the lowest ranks in mobile cellular tariffs (76/133), fixed telephone lines tariff (82/133) and business monthly telephone subscriptions (97/133). This indicates the lack of mobile tariff and line subscription in Australia. Perhaps because of the introduction of pre-paid mobiles?


4) What does the survey suggest to you about the Information Technology readiness of Australian business compared to Australian consumers?

This information supports the readiness of Australia to enter into a higher Information Technology usage. All our strengths support the use of technology and we should get on the bandwagon whilst our economy is booming!

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