1) What does this meant by the following statements?
Trust is not associative (non-symmetric): This means that the buyers and sellers of a transaction may not have the same trust levels. Just because one party is trusting does not measn the other is.
Trust is not transitive: This means that trust does not sinmply p[ass from one customer ro another. Word of mouth does play a big role on a businesses' popularity however it does not decifer trust to its target market, thats is the role of the business itself.
Trust is always between exactly 2 parties: This is becasue the party that you are directly dealing with as a customer is who you are repolying on for good service. You do not complain to Heinz when you buy a rotten can of soup from Coles, you complain to the Coles store because you expect Coles to deliver high quality food to you as a distributor. The trust is between the customer and who they're buying off.
Trust will involve either direct trust or recommender trust: Direct trust is built from personal experiences and recommender trust is from those who have had a good experience that has enabled them to build trust with the business which they have then expressed directly to you in an influential manner. We do reply on word of mouth when someone tells you how well they were looking after by the plumber when the toilet exploded, you go to that plumber when your toilet explodes because you know they will come straight away like they did with your friend, a previous customer of theirs.
2a) Have a look at the following websites. What are some of the elements that have been incorporated to increase your trust in the sites? If there are also some aspects which decrease your level of trust describe them as well.
http://www.ebay.com.au/
Ebay's wesite has links to "help", "security centre" and "buyer protection" on the first page. This is reassuring to buyers on eBay as they feel like if something does go wrong in a transaction they can seek help on the website and know exactly where to go oin the site itself. There is no iformation on the first page about "seller protection" however, which to me should be a link held on the first page as just as many people sell on eBay as they do buy.
http://www.anz.com.au/
ANZ's website has links to a news feed about security alerts and also has a link ot the security and privacy statement on the first page. It comes across as secure even with the logo of a padlock next to the login link. This site seems secure and trustworthy as it looks very much alike a bank'd website would.
http://www.thinkgeek.com/
This website'sw link to customer services gives a list of things you need to know when bying online such as exchanges, shipping and product information. It seems to have a sense of humour which draws you into liking it and wanting to explore the weird and wacky things they sell online. This is a trust worthy site.
http://www.paypal.com.au/
Paypal's site gives information about online safety, paying online and selling online. There's a link that shows you how to shop online without giving your personal details. It is a basic site that gets to the point and I feel it comes across as trustworthy. However you need to be aware of the fake Paypal sites too, so always check for the abn number and copyright details at the bottom of the website.
2b) Find a web site yourself that you think looks untrustworthy.
https://www3.netbank.commbank.com.au/netbank/bankmain appears to be dodgy to me as it has a different URL than this link: https://www.my.commbank.com.au/netbank/Logon/Logon.aspx which I got off the official home page of the CBA, but when you compare the webszites there are only very subtle differences is displayed text and the highlighted features of the pages are different too, forexample the "register now" link is completely different. I would not use the first link, I think it is fake.
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